The bellytray is the ultimate tool for mobile vending, product sampling, and live brand promotion. Designed for professionals in the event, catering, and marketing industries, it enables direct interaction between brands and consumers — fast, flexible, and efficient.

Portable bellytray serving beer-to-go at New York Christmas Market with POS activation and live sampling campaign for beverage marketing.

Whether at a music festival, trade fair, stadium, or shopping mall, a bellytray turns your staff into mobile brand ambassadors. Every sale or sample becomes a memorable human-to-human marketing experience.

Bellytray – The Smart Mobile Vending Solution for Live Events

Sydney summer festival bellytray offering mobile cocktail tasting and on-the-go drink service for experiential live marketing.

Ergonomic Design and Professional Functionality
The professional bellytray system is lightweight, durable, and ergonomically designed for long working hours. Adjustable shoulder and waist straps ensure balanced weight distribution and comfort during extended use.

Built from high-quality, food-safe materials, it’s suitable for coffee-to-go, beer-to-go, cocktails, snacks, or product samples. Its integrated compartments and cup holders allow organized vending, while optional branding panels create strong visual merchandising impact.

Versatile Applications – From POS Activation to Live Marketing

Whether you’re planning a POS campaign, a roadshow, or a cross-promotion event, the bellytray fits seamlessly into any marketing strategy.

Dublin Wine Festival bellytray enabling wine tasting and personal promotion as part of a live catering and marketing concept.

With the bellytray, brands reach their target audience directly in motion, strengthening brand presence and purchase intent at the same time.
Brand Communication That Moves

Vancouver open days bellytray used for drink sampling and POS promotion, enhancing live customer engagement.

Tips for Selecting Products: Consider the Venue: Sporting events may favor hot dogs, beverages, and snacks, whereas outdoor festivals prefer refreshing items like drinks, ice creams, and quick bites.
Seasonality: Hot beverages in cold weather, cool treats in warm seasons.convenience:
Products should be easy to handle, serve, and consume without mess.
Margin & Cost: Choose products with good profitability and manageable inventory.

🧠 Bellytray – Frequently Asked Questions (FAQ)

1. What is a bellytray and how is it used?

A bellytray is a professional mobile vending and sampling tray worn around the waist or chest. It allows staff to sell or distribute drinks, snacks, or samples directly within a crowd. The ergonomic design keeps both hands free, making it perfect for live events, trade fairs, concerts, or stadium catering where fast service and high mobility are essential.

London business district bellytray used for coffee-to-go service and brand promotion during office break activations.

2. Which industries benefit most from using a bellytray?

Bellytrays are ideal for the food & beverage industry, event marketing agencies, brand activation teams, and hospitality service providers. They are commonly used in festivals, sporting events, shopping malls, airports, and roadshows to support POS marketing, cross-promotion, and human-to-human communication with consumers.

3. What types of products can be served or sampled with a bellytray?

The bellytray is designed for versatility. It can be equipped with inserts or dividers for coffee-to-go, beer-to-go, soft drinks, cocktails, snacks, or pre-packed samples. This flexibility makes it a powerful tool for both product testing and direct sales in on-the-go environments.

4. How does a bellytray improve event marketing performance?

A bellytray enhances brand visibility and customer engagement by bringing the product directly to the audience. Vendors move freely through crowds, turning every contact into a personalized brand experience. The result: shorter waiting times, higher sales, and better conversion rates compared to static POS setups.

5. Can the bellytray be branded or customized for campaigns?

Yes. Each bellytray can be fully custom-branded with logos, campaign graphics, or corporate colors. Optional interchangeable panels make it easy to adapt to different promotions. This transforms every vendor into a walking billboard, strengthening your brand identity and visual merchandising impact.

6. Is the bellytray comfortable for long use during events?

Absolutely. The bellytray features adjustable shoulder and waist straps, balanced weight distribution, and lightweight materials to ensure comfort even during long shifts. It’s engineered for professional use at festivals, stadiums, and promotional tours where endurance matters.

Brisbane carnival bellytray providing on-the-go drink service and live event marketing to engage customers.

7. What materials are used in the construction of a professional bellytray?

High-quality food-safe plastics, aluminum frames, and reinforced textiles provide both durability and hygiene. These materials meet European and international standards, making the bellytray suitable for foodservice and beverage dispensing in professional environments.

8. Is the bellytray suitable for indoor and outdoor events?

Yes. The bellytray is built to perform in both indoor environments such as trade fairs or cinemas and outdoor settings such as open-air festivals or sports arenas. Its design ensures stability, weather resistance, and easy cleaning after each event.

9. How does the bellytray support sustainability goals?

By using reusable components and refillable containers, the bellytray reduces packaging waste and minimizes environmental impact. It supports climate-neutral event operations and aligns with modern sustainability and ESG standards in live marketing.

You can order or rent professional bellytray systems directly from Rocketpacks, a leading manufacturer of mobile vending equipment. Each unit can be tailored to your needs — from beverage service to branded sampling campaigns — ensuring a complete, ready-to-use event marketing solution.

Unlike static booths, the bellytray puts your message in motion. It connects visual marketing with personal communication, ensuring high recall and emotional engagement.
Every vendor becomes a walking point of sale, delivering drinks, samples, and smiles while communicating your brand message in a natural and memorable way.

Glasgow music festival bellytray supporting beer consumption and live event promotion with efficient catering performance.

Sampling campaigns and product tastings
Outdoor festivals and open-air concerts
Trade fairs and corporate events
Shopping mall activations and city marketing promotions
Catering operations and on-the-go beverage service

Cape Town street market bellytray delivering coffee-to-go experience with live marketing activation and customer engagement.

From craft beer tasting in London, to coffee sampling in New York, to energy drink promotion at the Sydney Marathon — the bellytray helps brands communicate emotion through drinks.
👉 Contact us today for your personalized bellytray quotation and discover how to power your next live event or POS campaign with Rocketpacks’ mobile vending innovation.

Los Angeles roadshow bellytray providing mobile drink distribution and cross-promotion for beverage brands at live events.

Sustainability and Efficiency
Our bellytrays are reusable, lightweight, and climate-friendly, supporting sustainable event operations. They reduce packaging waste and optimize logistics through modular refill systems.
Perfect for companies seeking eco-efficient live marketing tools that combine performance with environmental awareness.

Chicago open-air cinema bellytray offering beverage service to enhance audience enjoyment and live event marketing.

Why Choose a Bellytray?
✅ Increases on-site sales and conversions✅ Enhances brand visibility through mobile presence✅ Reduces queue times and improves customer satisfaction✅ Enables sampling and tasting anywhere – indoor or outdoor✅ Delivers measurable ROI for event marketing campaigns
Your Partner for Mobile Vending Excellence

Auckland summer fair bellytray for mobile ice-cream vending and sampling experience at outdoor catering events.

At Rocketpacks, we specialize in mobile vending systems – from bellytrays and hawker’s trays to beverage backpacks for coffee, beer, and soft drinks.
Our solutions are trusted by global event organizers, beverage brands, and catering professionals.
Let’s take your brand activation to the next level – with innovative, mobile, and professional bellytray systems designed for maximum efficiency and brand impact.